In 2021, there are over 500 million active daily Instagram stories users, making it a serious e-commerce and customer engagement tool for businesses. 

Are you still struggling to incorporate Instagram stories into your business’  daily adventures? Then look no more!

Building a strong online presence in today’s digital world is crucial. Luckily for you, we have tips for Instagram stories secret formula!

Make use of poll and question stickers

To increase your business’ success on Instagram stories, it is crucial to boost engagement from the audience. 

The best way to do it? Use poll and question stickers! 

You have probably noticed many influencers and companies ask their followers to decide which is the best dress, what is their favorite season, and many other things.

 Of course, it is always great to communicate with the audience, but mostly they do it to get a response. Users don’t have to do much –  only tap their response to engage with your brand. 

Our tip – ask a simple yes-no question. For example, “Would you like to purchase this bag with a discount?” or “Have you tried or new pastry yet?”.

 Try to think creatively. Your followers are more likely to answer if they are curious about what other people have said.

Highlight your newest posts 

Getting noticed on Instagram is becoming more challenging by the day. The algorithm seems to be changing almost daily, therefore keeping up with it is not the easiest task.

But don’t worry – we’ve got an answer to your problems! To maximize your reach, use Instagram stories to highlight the newest posts in your feed. 

However, avoid announcing every single post you make since that can be off-putting for some members of the audience.

Recently, Instagram revealed that swipe-up links would be available for all users (whether you have over 10,000 followers or not), which will make the process a whole lot easier!

Instagram stories secret formula: go live

Sure, it might be frightening and stressful to go “Live” on Instagram, but it is the perfect way of getting those engagement numbers up. 

Remember to plan your live streams during heavy traffic times because that is a great moment to grab everybody’s attention. 

You may have noticed that active users who follow an account that goes live get a notification. Use it to your advantage! 

As long as you are prepared, there is nothing you should worry about! 

Stay on brand

When building a social media presence, there is nothing more important than staying true to your brand. 

Whether you post one Instagram story a day or a hundred in a week, you must craft professional-looking photos, videos, graphics, and images that go together with the visual identity of your business. 

This isn’t as hard as it sounds. Nowadays, there are plenty of free, easy-to-use tools that will benefit even the biggest dummies.

 Our favorite apps:

• Canva
• Unfold
• Jane
• Mojo Story Maker

Invest in building credibility to boost your business

Despite how much we try to argue that numbers of likes and views don’t matter, there is no denying they have an impact on the overall success of a brand.

By achieving more likes (or views), other users will notice you more, which is crucial for any business. 

After all – they showcase users’ engagement with a brand and also builts a reputation among followers. 

But getting solid numbers of views can sometimes take even years of work. At Manager Gram, we have all the right tools to set your business on the right track.

Purchase Instagram story views to get your brand exposed to more followers. The more those followers interact with your brand, the more likely they are to become your customers. 

After you have gained the credibility you need, building your business’ success will be a piece of cake.

Add highlights and create reels

Since they were released in December 2017, Instagram story highlights have been a real game-changer.

Use them as an extension of your bio – explain what your purpose is, what you do, and what kind of service or products you offer.

 It is like killing two birds with one stone – create fun, creative stories that will boost your brand awareness and engagement for 24 hours, and then include them in your highlights to give more information to your customers.

Another feature you shouldn’t miss is Instagram Reels, which provides another way of reaching your target audience, creating better visibility, and beating the mysterious algorithm.

In today’s digital world, everything, including trends, is changing fast. Keeping up with customer expectations is vital.

 If your target audience is made of millennials and Gen Z, they will expect reels. Plus – this feature is great to spice up your Instagram stories.

Create a countdown

While sprucing up your Instagram stories, make use of the countdown sticker, which works great for brand announcements of all kinds.

Use it to promote sales, competitions, or anything else that might attract your clients. 

The best thing – users can set reminders for the deadline while you – on the other side – will get this data and see which part of your audience was the most engaged.

 This is another excellent way of building a community and seeing who really is interested in what you are offering. After that – you may create specific stories for this audience.

Parting words

In summary, it is a no-brainer to include Instagram Stories in your social media marketing strategy. 

With 500 million users every day, it is the “it” place to be. Don’t be afraid to step outside of your comfort zone and create content that will boost your engagement numbers.

 With so much information every day, being creative and authentic is the only way of standing out.

 Now that you know all the tricks to improve your Instagram presence, it is time to get to work. To start on the right track, remember to check out our site and get those well-needed story views!